What’s wrong with Facebook and LinkedIn?

Facebook – a great place to socialise and is genuinely useful in getting business from friends and friends of friends, but most people go on Facebook to socialise – not to buy or do business.

LinkedIn – a great place to make professional connections and keep your CV up to date, but there are problems.

• 1. Only professional businesses are catered for
• 2. Many business owners worry that LinkedIn is a great way to lose staff to recruitment headhunters.
• 3. It’s not designed for business it’s designed for professional networking, and there is a big difference.

Imagine Facebook designed just for business use and you have Commercialise.

Easy – no fuss – low time drain – high value – efficient business networking

Register your interest and we’ll give you early access.

 

Business Networking for All Businesses

It is essential for most business to form connections with businesses through offline and online business networks, and both online and offline have advantages.

They also have their shortcomings however.

Off line would be perfect if you could get your weekly breakfast over and done with in half the time, and if you could meet more than half a dozen people at a time.

Online marketing is much more time efficient once it starts rolling, but to newcomers to get the ball moving at all can be daunting. The range of options and interconnections are mind boggling – where do you start?

For most of us it’s a website which is now a business essential, but where will you traffic come from? SEO, pay-per-click, direct mail?

And you must then connect in your social networks if you have them of course.

Social Media is here to stay and has had a great impact on business networking. Without a social media strategy your business risks getting left behind as more of your customers expect a social presence as well as a web site.

These statistics show that big business understands the power, but SME’s are trailing way behind in uptake.

• 27% of small businesses have a social media presence

• 34% of medium businesses have a social media presence

• 79% of Large businesses have a social media presence

A website is now considered an essential business tool, and in time to come a social presence will be the same. No one knows where the social trend will lead, but it’s clear that companies that embrace emerging technology can gain on their competitors.

Internet technology allows small business to close the gaps on big business, and the enterprise companies know this. They use internet technologies to get closer to their customers and help them form a bond with their business, and you can too.

Commercialise Business Network is coming and is the answer to the problems.

 

We have spent years building up off-line businesses and we know how difficult it is, especially deciding what to spend your thinly spread time on.

Social media and indeed internet marketing is often;

• Complex

• Time consuming to learn

• Time consuming to update

• Hard to gain any ROI

Coupled to all that both social media and wider internet marketing fields must be approached strategically. Getting a website made with no thought to how you’ll drive traffic to it, or building a Facebook page with no customer interaction is a waste of time.

These are barriers to entry and uptake for small businesses that often have little spare time after billable work is done.

But the problems are not caused by businesses, they are caused by the tools that are in use.

Facebook is great for it’s core use – staying in touch with family and friends, but it is not the focused business tool that we need. All my Facebook contacts are family and friends – I don’t want to market to them, and I don’t want to mix work contacts in with them.

Linked in is great for finding a new job or getting my employees head hunted by recruiters, but not so great for business. It’s also for professionals only which leaves out all non professional business and hobbles all the businesses that market to them.

Commercialise – Facebook for Business

What we really need is a platform that connects business people locally and nationally.

Something that helps business people understand business online, and how to network online.

The state of the nation;

• 62% of Australians use Social Media

• 1 in 5 use social media for commercial reasons

• 27% of small businesses have a social media presence

• 34% of medium business

• 79% of Large business

• 42% of small business owners get advice from other small business owners